A Little Fire With Your Championship?

This story has been making the rounds on pretty much every website, but it's too good to not post here.

If you haven't heard, or haven't seen the video yet, essentially Brazilian side Corinthians were celebrating their Paulista Championship victory over Santos when all of a sudden the captain of the team William was set on fire. 

The story starts with the captain of the team and a few others being placed on a cherry picker, which lifted them up into the air, while the majority of the team were dancing and celebrating below. 

The problem began when streams of confetti were shot right into a stream of fireworks that were going off right next to the people on the cherry picker. 

Fireworks+things that can go on fire=fire

William lit on fire for a few moments before the fire was put out.

Everyone continued to dance.

What do you think? 

Funny? Scary? Both?